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Just, Good Business encourages and guides curious, forward-thinking business leaders of Nova Scotia to discover opportunities for prosperity beyond the financial bottom-line.  We believe that all businesses can play a powerful role as innovators for social change, addressing environmental, social, and community issues through market-based approaches.

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Our Vision is a vibrant Nova Scotia where all businesses are actively contributing to local prosperity - environmentally, socially, and economically. It’s just, good sense for businesses to exist symbiotically with the communities they serve and the environment in which they operate. JGB’s mission is to motivate all Nova Scotian businesses to integrate positive social and environmental impact into their core business models.

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